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Examining the Impact of Corporate Social Responsibility Practices on Sustainable Organizational Performance in the Indian Tourism Sector

Preeti Singh (Department of Mass Communication, School of Media, Film and Entertainment, Sharda University, Uttar Pradesh, India)
Ruchika Kulshrestha (Institute of Business Management, GLA University, Mathura, India)
Sanjna Vij (School of Liberal Arts, Academic Staff College, Amity University, Haryana, India)

Abstract

Purpose: This study is the complex interplay among corporate social responsibility (CSR), governance, and ethics in the context of tourism management in India. It shows us how businesses engage in sustainable practices that contribute to social economics tourism.

Methodology: This research takes a multi-face approach, theoretical framework, and practice case study to indicate the relationship based on the CSR corporate governance, and business ethics. The study shows that the real case study in Jaipur and Indore.

Research limitations and implications: Given the limitations of the case study research, such as potential basis and limited generalization, this study is necessary for future empirical investigation to validate and expand upon the findings presented here.

Social implications: The chapter discusses the societal significance of business practices. It promotes greater corporate engagement in addressing social, environmental, and economic challenges by showing the positive impact of CSR initiatives on local communities.

Findings: Through case studies and empirical analysis, this chapter reveals how CSR initiatives can improve corporate governance, promote ethical business practices, and positively impact the local economy and environment. It also shows how important evidence-based decision-making matters.

Originality/value: In India's tourism management context, this chapter comprehensively examines corporate governance, business ethics, and CSR. Its usefulness provides practical insights into the practical ramifications of responsible business practices.

Keywords

Citation

Singh, P., Kulshrestha, R. and Vij, S. (2024), "Examining the Impact of Corporate Social Responsibility Practices on Sustainable Organizational Performance in the Indian Tourism Sector", Shaikh, E. and Singh, K. (Ed.) Corporate Social Responsibility, Corporate Governance and Business Ethics in Tourism Management: A Business Strategy for Sustainable Organizational Performance, Emerald Publishing Limited, Leeds, pp. 65-84. https://doi.org/10.1108/978-1-83608-704-520241005

Publisher

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Emerald Publishing Limited

Copyright © 2025 Preeti Singh, Ruchika Kulshrestha and Sanjna Vij