Evaluating the Influence of Corporate Social Responsibility Initiatives for Hotel Success

Abstract

Purpose: This chapter aims to investigate how hotel performance is affected by corporate social responsibility (CSR) initiatives.

Design/methodology/approach: This study used a mixed approach utilizing both primary and secondary sources. Secondary research involved gathering pertinent data from various sources such as websites, books, and publications. Additionally, a structured questionnaire was administered to the guests of deluxe category hotels to gauge their perceptions regarding the influence of CSR practices on hotel performance.

Findings: It is found that implementing the CSR practices contributes to fostering guests’ loyalty and willingness, thereby indirectly enhancing hotel performance positively.

Research limitations/implications: The research sample was limited to New Delhi due to the abundance of five-star hotels in the area. While a larger sample size would have provided more relevant results, the selection process was not pre-determined for each hotel. Surveys were conducted based on the willingness of guests to participate, resulting in data collection from hotels visited randomly.

Originality/value: This chapter aims to enlighten hotels about the advantages of integrating CSR practices into their long-term policies.

Citation

Sharma, S., Srivastava, S. and Mathur, S. (2024), "Evaluating the Influence of Corporate Social Responsibility Initiatives for Hotel Success", Shaikh, E. and Singh, K. (Ed.) Corporate Social Responsibility, Corporate Governance and Business Ethics in Tourism Management: A Business Strategy for Sustainable Organizational Performance, Emerald Publishing Limited, Leeds, pp. 49-64. https://doi.org/10.1108/978-1-83608-704-520241004