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Introduction

Gabriele Santoro, Augusto Bargoni

Beyond Growth Hacking: Mastering Business Model Evolution

ISBN: 978-1-83608-443-3, eISBN: 978-1-83608-442-6

Publication date: 20 November 2024

Citation

Santoro, G. and Bargoni, A. (2024), "Introduction", Beyond Growth Hacking: Mastering Business Model Evolution (Managing Innovation in Business Strategy, Marketing and Finance), Emerald Publishing Limited, Leeds, pp. 1-2. https://doi.org/10.1108/978-1-83608-442-620241002

Publisher

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Emerald Publishing Limited

Copyright © 2025 Gabriele Santoro and Augusto Bargoni