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Marketing, Demarketing, and Risk Management

Jean-Paul Louisot (JPLA Consultants LLC, France)

Enterprise Risk Management in Today's World: A Current and Futuristic View of the Complexity, Resilience, Responsibility and Tools in ERM, Part B

ISBN: 978-1-83608-393-1, eISBN: 978-1-83608-392-4

Publication date: 28 October 2024

Citation

Louisot, J.-P. (2024), "Marketing, Demarketing, and Risk Management", Grima, S. (Ed.) Enterprise Risk Management in Today's World: A Current and Futuristic View of the Complexity, Resilience, Responsibility and Tools in ERM, Part B (Emerald Studies in Finance, Insurance, and Risk Management), Emerald Publishing Limited, Leeds, pp. 271-281. https://doi.org/10.1108/978-1-83608-392-420241023

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