Masculinities on Display: Celebrity Influence on Gender Performance

Abstract

This chapter explores the interaction between celebrity culture and contemporary masculinities, introducing the public appearances of actors Timothée Chalamet, Paul Mescal, and Barry Keoghan that are under examination in the following chapters. The chapter sets the context of hegemony, heterosexuality, and masculinity, which will be the basis of the examination that is offered in the following chapters of these books where a showcase of their sartorial choices is presented to analyse whether they challenge traditional norms of gender and masculinity. The present chapter begins by setting a theoretical framework that draws on key theorists like Butler, Foucault, and Gramsci, emphasising the role of hegemony in reinforcing heteronormative standards. The analysis then moves to celebrities with attention to how they through their sartorial choices, particularly at high-visibility events like award shows, engage with and potentially subvert expected masculine norms. Despite being heterosexual men conforming to cisheteronormative societal norms in their personal lives, their public fashion choices serve as a form of cultural commentary that challenges rigid boundaries around male attire and behaviours. Furthermore, the chapter reviews relevant literature on the social construction of gender, the concept of hegemonic masculinity, and the performative nature of gender, drawing on established studies to frame the actors’ public presentations within broader societal and cultural dynamics. This chapter aims to provide a comprehensive overview of how gender norms are maintained and challenged within the sphere of celebrity culture.

Citation

Bollas, A. (2024), "Masculinities on Display: Celebrity Influence on Gender Performance", Fashionable Queerness: Straight Appropriation of Queer Fashion, Emerald Publishing Limited, Leeds, pp. 1-20. https://doi.org/10.1108/978-1-83608-138-820241001