Sports Events and Children: ReesLeisure Management Approach

Abstract

This chapter explores some of the key operational steps and marketing activity required to organise a children's sports events based on the experience of event management company ReesLeisure. The chapter highlights the importance of conducting research pre-event, creating robust event aims, developing a target market, marketing the event correctly, working with competent suppliers, hiring the correct number of staff and having the vital paperwork and policies in place. It explores some of the barriers and challenges that organisers face and have to work through when organising events for children.

Citation

Knapton, A. (2023), "Sports Events and Children: ReesLeisure Management Approach", Seraphin, H. (Ed.) Events Management for the Infant and Youth Market, Emerald Publishing Limited, Leeds, pp. 153-167. https://doi.org/10.1108/978-1-80455-690-020231018