‘Relaxed Restriction’: ‘What I Eat In A Day’ Videos and the Persistence of Diet Culture

Abstract

This chapter considers the evolution of diet culture in the digital age, particularly focussing on the proliferation of anti-diet and holistic wellness sentiments, which paradoxically work to conceal the ongoing persistence of diet culture. A discourse analysis approach was conducted on ‘What I Eat In A Day’ (WIEIAD) YouTube videos to examine the ways in which diet choices are narrated and rationalised to achieve the illusion of the ‘disappearance’ of diet culture. The author explores how this has produced the pressure to have (or more accurately perform) a ‘healthy’ relationship with food. This is ambiguously defined and embodied online, but some recurring themes have been observed through my analysis. The author argues that these WIEIAD videos often risk obscuring the persistence of diet culture by positioning it in the past when, as this chapter will attempt to demonstrate, it is very much embedded in the current diet discourse. Weight loss and appearance are downplayed as motivations for engaging in health and wellness. However, they are very much still beneath the surface. While the conversation around dieting might be less overtly problematic than it was in the past, there continues to be a significant amount of vigilance and effort required for women to meet conventional beauty standards. In addition to the material practice of dieting, there is now the pressure to perform the emotional labour of ‘talking away’ accusations of disordered eating, upholding the premature ideal of a post-diet culture era.

Citation

Topham, J. (2024), "‘Relaxed Restriction’: ‘What I Eat In A Day’ Videos and the Persistence of Diet Culture", Smith, N., Southerton, C. and Clark, M. (Ed.) Researching Contemporary Wellness Cultures, Emerald Publishing Limited, Leeds, pp. 127-138. https://doi.org/10.1108/978-1-80455-584-220241009