Application of Augmented Reality (AR) and Virtual Reality (VR) in Promoting Guest Room Sales: A Critical Review

Abstract

Purpose

The aim of the study is to explore the adoptions of augmented reality and virtual reality used by hotels in terms of increasing room sales and reaching out to potential clients. Mobile technology is an exceedingly important tool for hotels to provide booking-related information and also creates a great opportunity for innovative services and experiences for customers.

Design/Methodology/Approach

Based on extensive literature, study examines how the augmented reality (AR) and virtual reality (VR) are important in the selling of hotel rooms and providing an innovative experience to guests while selecting and booking of hotel rooms.

Findings

The contribution of augmented reality (AR) and virtual reality (VR) is to discuss the increasingly significant role in the selling of hotel rooms. This chapter deals with the mobile technology to provide an opportunity and a platform to hotel management as well as guests.

Originality/Value

In order to fully comprehend the level to which hotel guests accept the use of these technologies for hotel selection, this study focuses on mobile technologies, such as smartphone applications. Since mobile technology has space for growth and will fundamentally alter the way that hotels are now managed.

Citation

Ansari, A.I. and Singh, A. (2023), "Application of Augmented Reality (AR) and Virtual Reality (VR) in Promoting Guest Room Sales: A Critical Review", Tučková, Z., Dey, S.K., Thai, H.H. and Hoang, S.D. (Ed.) Impact of Industry 4.0 on Sustainable Tourism, Emerald Publishing Limited, Leeds, pp. 95-104. https://doi.org/10.1108/978-1-80455-157-820231006