How do Social Trust and Self-Efficacy Drive Collaborative Consumption? A Case of TaskRabbit ¹

Abstract

This research investigates the role of trust and social capital in shaping consumer behaviour in collaborative consumption (CC) platforms. By integrating system quality, social referral and shared goals, this study aims to develop a comprehensive framework that explains how these factors influence social trust, self-efficacy and ultimately drive consumers' intention to adopt CC.

Citation

Jen, M.-y., Yen, D. and Lu, K. (2024), "How do Social Trust and Self-Efficacy Drive Collaborative Consumption? A Case of TaskRabbit ¹ ", Tabaghdehi, S.A.H. and Foroudi, P. (Ed.) Business Strategies and Ethical Challenges in the Digital Ecosystem, Emerald Publishing Limited, Leeds, pp. 333-356. https://doi.org/10.1108/978-1-80455-069-420241015