Smart Retailing Adoption and Digital Business Strategy in the Time of the Crisis

Abstract

The retail industry has experienced significant transformations driven by digitalization and the challenges posed by the COVID-19 pandemic. This chapter aims to explore the impact of digitalization on retail business models and understand consumer purchasing habits during emergencies. This chapter will examine the influence of scarcity and competitive arousal on consumer choices, the effects of stock-outs on brand and store preferences, price sensitivity, waiting times and the shift towards online shopping. Additionally, it will address concerns about social exclusion in digital channels and the potential for bridging the gap between offline and online shopping experiences.

Citation

Boni, E.K. and Tabaghdehi, S.A.H. (2024), "Smart Retailing Adoption and Digital Business Strategy in the Time of the Crisis", Tabaghdehi, S.A.H. and Foroudi, P. (Ed.) Business Strategies and Ethical Challenges in the Digital Ecosystem, Emerald Publishing Limited, Leeds, pp. 227-244. https://doi.org/10.1108/978-1-80455-069-420241010