The Role of Technology in Customer Purchase Intention in the UK Market

Abstract

With the global market for advanced technology-driven customer service set to soar, understanding the complicated relationship between advanced technology and customer purchase behaviour is paramount. While prior research has touched upon the impact of technology on purchase processes in some aspects, this study investigates the specific features of advanced technology that shape customer purchase intention in greater depth. By investigating when and under what conditions customers choose advanced technology-based purchases, this research sheds light on the evolving landscape of consumer decision-making and it seeks to quantify the transformative power of advanced technology in driving customer purchase intentions.

Citation

Rahmani, M., Foroudi, P., Tabaghdehi, S.A.H. and Behbehani, R. (2024), "The Role of Technology in Customer Purchase Intention in the UK Market", Tabaghdehi, S.A.H. and Foroudi, P. (Ed.) Business Strategies and Ethical Challenges in the Digital Ecosystem, Emerald Publishing Limited, Leeds, pp. 163-195. https://doi.org/10.1108/978-1-80455-069-420241008