Customers' Satisfaction: A Measure of Project Success

Abstract

Customer satisfaction is a critical element in the building process and the improvement of customer relationships. As construction companies compete more fiercely, customer relationships and happy customers are becoming increasingly important. Customer loyalty allows construction firms to set themselves apart from their rivals and build long-term competitive advantages. Customers have a contractual deal with the supplier and are often referred to as clients. Clients are those who employ a professional. The result of consumer loyalty has expanded in all parts of creation. Because of close contest and greater need for clients, the meaning of consumer loyalty is underlined in development too, albeit few investigations have been made up until this point. This chapter explained the importance of customers' satisfaction as a measures of sustainable construction projects.

Citation

Oke, A.E. (2022), "Customers' Satisfaction: A Measure of Project Success", Measures of Sustainable Construction Projects Performance, Emerald Publishing Limited, Leeds, pp. 51-59. https://doi.org/10.1108/978-1-80382-997-520221013