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The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-based Influencer Brand Equity

Abhilash Sugunan Nair (Glasgow Caledonian University, UK)

Ruth Marciniak (Glasgow Caledonian University, UK)

Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation

ISBN: 978-1-80382-348-5, eISBN: 978-1-80382-345-4

Publication date: 18 May 2023

Keywords

Citation

Nair, A.S. and Marciniak, R. (2023), "The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-based Influencer Brand Equity", Ritch, E.L., Canning, C. and McColl, J. (Ed.) Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation, Emerald Publishing Limited, Leeds, pp. 265-276. https://doi.org/10.1108/978-1-80382-345-420231022

Publisher

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Emerald Publishing Limited

Copyright © 2023 Abhilash Sugunan Nair and Ruth Marciniak