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The Outlook of Luxury Fashion Retailers' Multiple Channel Distribution Strategies

Huifeng Bai (Liverpool John Moores University, UK)

Julie McColl (Heriot Watt University, UK)

Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation

ISBN: 978-1-80382-348-5, eISBN: 978-1-80382-345-4

Publication date: 18 May 2023

Keywords

Citation

Bai, H. and McColl, J. (2023), "The Outlook of Luxury Fashion Retailers' Multiple Channel Distribution Strategies", Ritch, E.L., Canning, C. and McColl, J. (Ed.) Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation, Emerald Publishing Limited, Leeds, pp. 255-263. https://doi.org/10.1108/978-1-80382-345-420231021

Publisher

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Emerald Publishing Limited

Copyright © 2023 Huifeng Bai and Julie McColl