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E-commerce is King: Creating Effective Fashion Retail Website Designs

Rosy Boardman (University of Manchester, UK)

Courtney Chrimes (Manchester Metropolitan University, UK)

Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation

ISBN: 978-1-80382-348-5, eISBN: 978-1-80382-345-4

Publication date: 18 May 2023

Keywords

Citation

Boardman, R. and Chrimes, C. (2023), "E-commerce is King: Creating Effective Fashion Retail Website Designs", Ritch, E.L., Canning, C. and McColl, J. (Ed.) Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation, Emerald Publishing Limited, Leeds, pp. 245-254. https://doi.org/10.1108/978-1-80382-345-420231020

Publisher

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Emerald Publishing Limited

Copyright © 2023 Rosy Boardman and Courtney Chrimes