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The ‘Whatever’ Phenomenon: Investigating Indifference to Sustainability in the Fashion Industry

Claudia E. Henninger (University of Manchester, UK)

Taylor Brydges (University of Toronto Mississauga, Canada)

Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation

ISBN: 978-1-80382-348-5, eISBN: 978-1-80382-345-4

Publication date: 18 May 2023

Keywords

Citation

Henninger, C.E. and Brydges, T. (2023), "The ‘Whatever’ Phenomenon: Investigating Indifference to Sustainability in the Fashion Industry", Ritch, E.L., Canning, C. and McColl, J. (Ed.) Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation, Emerald Publishing Limited, Leeds, pp. 55-63. https://doi.org/10.1108/978-1-80382-345-420231005

Publisher

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Emerald Publishing Limited

Copyright © 2023 Claudia E. Henninger and Taylor Brydges