Responsible Sustainable Tourism Product Planning and Design for Recovery

Abstract

Tourism product designing is a process of integrating all the components of a tourism product, i.e., the 5 A's: Attraction, Accommodation, Accessibility, Amenities, and Activities. The lack of awareness and unaccountability of mass tourism has demanded the need for “Responsible and Accountable Tourism, calling for better places to live and visit.” However, due to the COVID-19 pandemic restrictions on mass travel, “Mother Earth” got the opportunity of environmental restoration. The tourism business was badly hit by the pandemic and created an introspection phase for the tourism stakeholders to control and check their activities for a better global recovery. The responsible tourism product development in this VUCA (volatile, uncertain, complex, ambiguous) world needs controlled planning and a duty-bound PPP (Public–Private Partnership) model. A scoping review was done to analyze the planning process of the responsible sustainable tourism product. It was observed that all the stakeholders involved in tourism product development need to understand their accountability. Local host communities and tourists visiting the destinations should be culturally and environmentally sensitive. They should be involved in decision-making during the tourism product development and be pride bearers. The responsibility of the various tourism agencies, organizations, and individuals toward minimizing the impact of carbon footprints is evident from various research.

Citation

Jamgade, S. and Mondal, P. (2023), "Responsible Sustainable Tourism Product Planning and Design for Recovery", Kumar, J., Bayram, G.E. and Sharma, A. (Ed.) Resilient and Sustainable Destinations After Disaster (Tourism Security-Safety and Post Conflict Destinations), Emerald Publishing Limited, Leeds, pp. 179-193. https://doi.org/10.1108/978-1-80382-021-720231013