Gastronomic Tourism in India – A Transaction Cost Perspective

Abstract

The purpose of this chapter is to present an economic perspective of how understanding individual decision-making can be impacted by transactional costs, and benefits in the context of gastronomic tourism. This chapter broadly discusses observable and perceived information search, bargaining and decision, policing and enforcement costs, and benefits in the context of gastronomic tourism in India. The proposed framework incorporates elements of Indian gastronomic offerings for tourists. Implications are discussed for future research and in the backdrop of the post-COVID-19 crisis.

Citation

Sharma, A. (2022), "Gastronomic Tourism in India – A Transaction Cost Perspective", Chowdhary, N., Billa, S. and Tiwari, P. (Ed.) Indian Tourism, Emerald Publishing Limited, Leeds, pp. 69-82. https://doi.org/10.1108/978-1-80262-937-820221005