Nomadic Life-Worlds

Abstract

Drawing on an ethnographic case of video production at the tourist sites of Angkor Wat, this chapter assesses how the researched travel influencers maintained a balance between work and leisure during their travels. The temple complex is comprised of multiple place assemblages that are connected to YouTubers and their audiences. Video-making practices in tourist places empower place-making activities from below. The video shoot described therein demonstrates the evolution of organic place-making through bottom-up local video production. Touristic video-making practices leave an imprint in the imaginaries about travel destinations. Articulating their voices as embedded first-person narrators, the travel influencers under investigation sought to provide their audiences with travel advice on accommodation, restaurants, and landmarks.

Citation

Ritter, C.S. (2024), "Nomadic Life-Worlds", Locating the Influencer: Place and Platform in Global Tourism, Emerald Publishing Limited, Leeds, pp. 31-47. https://doi.org/10.1108/978-1-80262-597-420241003