Responsible Business Traditions Amongst the Sesotho-speaking People in Southern Africa

Abstract

There is no doubt that there is a need for new traditions, that is, wisdoms for enhanced responsible business in Africa. As one of the oldest world economies, Africa has a rich history of responsible indigenous business traditions that have sustained and supported her people’s principled business entrepreneurship over the centuries. However, there is little knowledge about these African responsible indigenous business traditions in the international literature. Currently, internationally familiar Western responsible business traditions dominate global responsible management knowledge and practice. The chapter explores responsible indigenous business traditions amongst the Sesotho-speaking people of Southern Africa called Basotho, bringing to light an aspect of responsible indigenous business management knowledge and practice from Southern Africa. These Basotho’s responsible indigenous business traditions embedded in Mokorotlo business model are Seahlolo, that is, communal, or mutual aid sharing, Letsema, that is, communal work party, Tsimo-ea-lira, that is, the field of enemies, Moelela, that is, food paid for work at threshing time, and Mafisa, that is, communal livestock loaning. The chapter concludes by suggesting that these Mokorotlo business traditions are prima facie attractive to be taken seriously in the global responsible management knowledge and practice.

Citation

Mofuoa, K. (2022), "Responsible Business Traditions Amongst the Sesotho-speaking People in Southern Africa", Ogunyemi, K., Ogunyemi, O. and Anozie, A. (Ed.) Responsible Management in Africa, Volume 1: Traditions of Principled Entrepreneurship, Emerald Publishing Limited, Leeds, pp. 57-75. https://doi.org/10.1108/978-1-80262-437-320221008