Cultural and Socio-Economic Impact of the Indigenous Garment Industry: A Case of Smock Dealership in Tamale, Ghana

Abstract

This study explores the socioeconomic benefits and challenges of smock dealership in Tamale. Despite the relevance of the African traditional garment sector in the socio-cultural and economic development of local and national economies, the industry is bedeviled with a plethora of challenges. Empirical evidence also confirms that African management practices have been largely dependent on western ideologies without taking cognisance of the unique features of indigenous practices. This case study provides an account of successful indigenous business practices among smock dealers in the Tamale Metropolis of Ghana, employing mainly qualitative descriptive research methods. Manual thematic analysis was utilised on the qualitative data. Findings showed that smock businesses offer economic/financial benefits such as income generation, family up-keep, trade, serves as wedding attires, social networks, projects northern cultures, sources of income and livelihood. We also found various advantages of deploying technology in smock business and these include efficiency, productivity, fraud prevention, financial benefits to the producers, competitiveness and globalisation via social media, and customer relationship building. It is recommended that the government make wearing made-in-Ghana clothing a policy and enforce its use. Also, the Ghanaian government and NGOs should make industrial sewing machines available to encourage the business, thereby increasing smock production.

Citation

Majeed, M., Ibelegbu, O., Zanu, J.A., Tijani, A. and Alhassan, S. (2023), "Cultural and Socio-Economic Impact of the Indigenous Garment Industry: A Case of Smock Dealership in Tamale, Ghana", Adeola, O. (Ed.) Casebook of Indigenous Business Practices in Africa, Emerald Publishing Limited, Leeds, pp. 143-164. https://doi.org/10.1108/978-1-80262-251-520231016