Post-Authentic Engagement with Alternative Political Commentary on YouTube and Twitch
ISBN: 978-1-80117-937-9, eISBN: 978-1-80117-936-2
Publication date: 21 November 2022
Abstract
The authors examine authenticity in relation to Alternative Political Commentators (APCs) on YouTube and Twitch. Drawing on Owens (2019) provocative claim that contemporary (online) culture may be ‘post-authentic’, the authors use the term post-authentic engagement to explore in/out-group dynamics between influencers and their audiences. This view is evidenced through an examination of the usage of emojis and emotes by audiences to engage in the fast-paced chats that accompanied the livestream coverage of two APCs, HasanAbi and The Young Turks, during the 2020 US Presidential Election.
Keywords
Acknowledgements
Acknowledgements
Marc Tuters received funding from the Arts and Humanities Research Council (UK), grant number AH/V001213/1.
Citation
Jurg, D., Luitse, D., Pouwels, S., Tuters, M. and Kisjes, I. (2022), "Post-Authentic Engagement with Alternative Political Commentary on YouTube and Twitch", Heřmanová, M., Skey, M. and Thurnell-Read, T. (Ed.) Cultures of Authenticity, Emerald Publishing Limited, Leeds, pp. 301-318. https://doi.org/10.1108/978-1-80117-936-220221023
Publisher
:Emerald Publishing Limited
Copyright © 2023 Daniel Jurg, Dieuwertje Luitse, Saskia Pouwels, Marc Tuters and Ivan Kisjes