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The Evolution of Digital Transformation in Saudi Arabia’s Fitness Industry

Nawaf Almohaimeed (Management Consultant)

Marta Pérez-Villalba (Johan Cruyff Institute)

ISBN: 978-1-80117-861-7, eISBN: 978-1-80117-860-0

Publication date: 20 July 2022

Almohaimeed, N. and Pérez-Villalba, M. (2022), "The Evolution of Digital Transformation in Saudi Arabia’s Fitness Industry", García-Fernández, J., Valcarce-Torrente, M., Mohammadi, S. and Gálvez-Ruiz, P. (Ed.) The Digital Transformation of the Fitness Sector: A Global Perspective, Emerald Publishing Limited, Leeds, pp. 135-141. https://doi.org/10.1108/978-1-80117-860-020221018

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Emerald Publishing Limited