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The Indian Fitness Industry: Impact of Digitalisation

Linsy Mathew (Manipal Academy of Higher Education Manipal, India)

Simon George (TA Pai Management Institute (TAPMI), Manipal)

ISBN: 978-1-80117-861-7, eISBN: 978-1-80117-860-0

Publication date: 20 July 2022

Mathew, L. and George, S. (2022), "The Indian Fitness Industry: Impact of Digitalisation", García-Fernández, J., Valcarce-Torrente, M., Mohammadi, S. and Gálvez-Ruiz, P. (Ed.) The Digital Transformation of the Fitness Sector: A Global Perspective, Emerald Publishing Limited, Leeds, pp. 97-109. https://doi.org/10.1108/978-1-80117-860-020221014

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Emerald Publishing Limited