Shopping Anxiety

Abstract

The proper identification of consumers' risk perception, fear and panic behaviour can help managers to limit consumers' irresponsible behaviour, develop safer shopping experiences and attract consumers to physical stores. Indeed, the risk of contagion might result in shopping anxiety and limit consumers' propensity to visit the physical stores. This chapter aims at supporting retailers by providing a deep understanding of how the uncertainty and risk perceptions coming from emergency awareness impacts consumers' behaviour. Attention is solicited towards new retail strategies and practices to mitigate these consequences.

Citation

Pantano, E. and Willems, K. (2022), "Shopping Anxiety", Retail in a New World, Emerald Publishing Limited, Leeds, pp. 29-41. https://doi.org/10.1108/978-1-80117-846-420221005