The Effect of Attitudes by Generations X, Y, Z, Alpha, Beta, Gamma and Delta on Children

Abstract

Our perception and analysis gradually grow and mature from subjectivity to objectivity as we investigate different periods of society and widen the temporal and spatial framework. The egocentric viewpoint is responsible for some of humanity's greatest mistakes and social crises throughout history. Without perceiving the ‘other’ and considering individuals who are different from them, societies will not be able to create permanent solutions. Although the answers offered are appropriate for one's own civilisation, when looking at the problem from a global perspective, it is extremely likely that there will be a significant incompatibility with other nations and societies. In this context, while our study advises a method of approaching social arrangements regardless of location, particularly time period, it also provides analysis. So much so that today's analysis differs from yesterday's, and tomorrow's will differ even more from today's. Today, more than 80% of the population lives in cities, and this trend is expected to continue. We find that the perceptions of the demands of generations x, y, z and alpha, living today in the same time period, for public goods and/or services, and the value they place on them, are considerably different in the demographic segment, which continues to develop and grow.

Our study intends to explain, on a worldwide scale, how the value ascribed to events, objects and phenomena differentiate these perceptions through social observations and bilateral interviews with these people living simultaneously in an urban environment. Despite the fact that our research will define a geographical area as an urban area in terms of scope, it will also present examples of these urban areas from other countries throughout the world, putting the problem in a global context. Our sample comprises the major cities of the countries with the most people on each continent, whereas our study universe spans the entire globe. It is about observing the values given to these generations' perceptions of urban services in these capitals, ensuring that generations better understand each other based on these findings and reforming the production and presentation of urban goods and/or services based on these findings. Developed and emerging countries are the focus of our judgements and observations.

Citation

Fidan, A. (2022), "The Effect of Attitudes by Generations X, Y, Z, Alpha, Beta, Gamma and Delta on Children", Yerdelen, B.K., Elbeyoğlu, K., Sirkeci, O., Işıkçı, Y.M., Grima, S. and Dalli Gonzi, R.E. (Ed.) Being a Child in a Global World, Emerald Publishing Limited, Leeds, pp. 17-33. https://doi.org/10.1108/978-1-80117-240-020221003