The Orange Economy, Entrepreneurs, and the Future: The Role of Culture and Creativity in the Economic Recovery

Abstract

In Latin America and the Caribbean (LAC), the challenge of economic recovery is now more pressing than ever after the impact of COVID-19. The cultural and creative industries (CCI) are one of the sectors that can contribute to a long-term strategy of inclusive and sustainable growth. Nevertheless, the pandemic has created new challenges for CCI, and it has also intensified those faced by the sector before the health crisis, highlighting its fragile foundations. These challenges can be grouped into four areas: employment, digitalization and new business models, access to finance, and a narrative for the sector.

A survey conducted by MERCOSUR Cultural, the United Nations Educational, Scientific, and Cultural Organization (UNESCO), the Ibero-American General Secretariat (SEGIB), the Organization of Ibero-American States (OEI), and the Inter-American Development Bank (IDB) showed this reality and gave guidelines for future initiatives and policies to be implemented to take advantage of these sectors in the long-term strategy of economic recovery. The CCIs are made up of many sectors, different from one another. Intersectoral and interministerial work is essential for the CCIs. And also, a single approach won't work across sectors and countries.

Citation

Zaldívar, T. (2022), " The Orange Economy, Entrepreneurs, and the Future: The Role of Culture and Creativity in the Economic Recovery", Montiel Méndez, O.J. and Alvarado, A.A. (Ed.) The Emerald Handbook of Entrepreneurship in Latin America, Emerald Publishing Limited, Leeds, pp. 37-44. https://doi.org/10.1108/978-1-80071-955-220221003