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Brand Co-innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-creation and Customer Engagement

^aUniversity of Tehran, Iran

^bMiddlesex University, UK

^cArak Azad University, Iran

ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5

Publication date: 21 October 2022

Nankali, A., Seyyedamiri, N., Gholipour, T.H., Foroudi, P., Khajeheian, D. and Dekamini, F. (2022), "Brand Co-innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-creation and Customer Engagement", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 541-562. https://doi.org/10.1108/978-1-80071-897-520221043

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Emerald Publishing Limited