Mapping Customer Engagement's Intellectual: A Multi-Method Bibliometric Approach and Future Directions
The Emerald Handbook of Multi-Stakeholder Communication
ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5
Publication date: 21 October 2022
Citation
Marvi, R., Hollebeek, L.D. and Foroudi, P. (2022), "Mapping Customer Engagement's Intellectual: A Multi-Method Bibliometric Approach and Future Directions", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 393-432. https://doi.org/10.1108/978-1-80071-897-520221033
Publisher
:Emerald Publishing Limited
Copyright © 2022 Reza Marvi, Linda D Hollebeek and Pantea Foroudi. Published under exclusive licence by Emerald Publishing Limited