From Digital Content Marketing Toward Brand Engagement
The Emerald Handbook of Multi-Stakeholder Communication
ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5
Publication date: 21 October 2022
Citation
Fashami, R.Z., Haghighinasab, M., Seyyedamiri, N. and Ahadi, P. (2022), "From Digital Content Marketing Toward Brand Engagement", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 281-305. https://doi.org/10.1108/978-1-80071-897-520221023
Publisher
:Emerald Publishing Limited
Copyright © 2022 Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri and Pari Ahadi. Published under exclusive licence by Emerald Publishing Limited