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Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises

Maria Teresa Cuomo (University of Salerno, Italy)

Cinzia Genovino (University of Salerno, Italy)

Orsola Salmista (University of Salerno, Italy)

Rosa Maria Caprino (University of Salerno, Italy)

ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5

Publication date: 21 October 2022

Cuomo, M.T., Genovino, C., Salmista, O. and Caprino, R.M. (2022), "Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 263-279. https://doi.org/10.1108/978-1-80071-897-520221022

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Emerald Publishing Limited