Islamic Branding: Examines the Concept of Religious Branding and How Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention
The Emerald Handbook of Multi-Stakeholder Communication
ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5
Publication date: 21 October 2022
Citation
Yousef, W. and Alhabashi, A. (2022), "Islamic Branding: Examines the Concept of Religious Branding and How Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 89-100. https://doi.org/10.1108/978-1-80071-897-520221010
Publisher
:Emerald Publishing Limited
Copyright © 2022 Waleed Yousef and Ahmed Alhabashi. Published under exclusive licence by Emerald Publishing Limited