Out-Group Reaction Towards Religiously Endorsed Products (RLPs) and Response of Brand Managers
The Emerald Handbook of Multi-Stakeholder Communication
ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5
Publication date: 21 October 2022
Citation
Colmekcioglu, N. (2022), "Out-Group Reaction Towards Religiously Endorsed Products (RLPs) and Response of Brand Managers", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 51-68. https://doi.org/10.1108/978-1-80071-897-520221007
Publisher
:Emerald Publishing Limited
Copyright © 2022 Nazan Colmekcioglu. Published under exclusive licence by Emerald Publishing Limited