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Prominence of Business Responsibility in Times of Pandemic: MoveInSync CSR Campaign

Sanil S. Hishan (Universiti Teknologi Malaysia, Malaysia)

Jinu Oonnoonny (MovenInSync, India)

Sustainability and Social Marketing Issues in Asia

ISBN: 978-1-80071-846-3, eISBN: 978-1-80071-845-6

Publication date: 26 January 2023

Abstract

This case discusses the issue and challenges faced by MoveInSync during the COVID-19 pandemic lockdown and its Corporate Social Responsibility (CSR) initiative that contributed to the employees’ wellbeing. India was significantly hit by the pandemic and the impact has been severe. The corporate sector of India irrespective of the company size has worked for hand in hand with the government to contribute to handling the pandemic. One such company is MoveInSync which offers transport and security operations to enhance employee commute space. Despite the COVID-19 pandemic severely impacting their business operations, MoveInSync continued its CSR effort to help the needy and cared for its own employees.

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Acknowledgements

Acknowledgments

We would like to extend our sincere thanks to the management team of MoveInSync for their guidance and for their guidance in completing this case study. It would not have been possible without the kind support and help of many individuals and the organization.

Citation

Hishan, S.S. and Oonnoonny, J. (2023), "Prominence of Business Responsibility in Times of Pandemic: MoveInSync CSR Campaign", Quoquab, F. and Mohammad, J. (Ed.) Sustainability and Social Marketing Issues in Asia, Emerald Publishing Limited, Leeds, pp. 133-144. https://doi.org/10.1108/978-1-80071-845-620231013

Publisher

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Emerald Publishing Limited