The House of Cats Ernesto: A Tale of a Brave Syrian Man’s Act Toward Social Responsibility

Abstract

This case highlights a brave Syrian man’s act toward social responsibility. Mohammad Alaa Aljaleel, an ambulance driver established an animal sanctuary to save and take care of the animals who were victim of the Civil War in Aleppo, Syria. Instead of finding a safer place for himself, he preferred to take care of the animals who were left behind by their owners. But it was not an easy task for him to handle alone and thus he sought help and donation from others. He and his team not only created the animal sanctuary, but also established orphanage and children playground with the money they received. During this process, Alaa faced lots of challenges, but he did not give up his duty toward animals and the other needy. This case teaches that we have responsibility toward the nature and animals too.

Citation

Mohammad, J., Quoquab, F., Hussin, N., Othman, R. and Rizal, A.M. (2023), "The House of Cats Ernesto: A Tale of a Brave Syrian Man’s Act Toward Social Responsibility", Quoquab, F. and Mohammad, J. (Ed.) Sustainability and Social Marketing Issues in Asia, Emerald Publishing Limited, Leeds, pp. 207-212. https://doi.org/10.1108/978-1-80071-845-620231012