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Design Thinking as a Course Design Methodology for Teaching Social Media & Digital Analytics: A Qualitative Exploratory Case Study

Jana M. Duckett (Morgan State University, USA)

Janice E. Smith (Morgan State University, USA)

ISBN: 978-1-80071-598-1, eISBN: 978-1-80071-597-4

Publication date: 27 June 2022

Duckett, J.M. and Smith, J.E. (2022), "Design Thinking as a Course Design Methodology for Teaching Social Media & Digital Analytics: A Qualitative Exploratory Case Study", Lipschultz, J.H., Freberg, K. and Luttrell, R. (Ed.) The Emerald Handbook of Computer-Mediated Communication and Social Media, Emerald Publishing Limited, Leeds, pp. 607-623. https://doi.org/10.1108/978-1-80071-597-420221035

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Emerald Publishing Limited