To read this content please select one of the options below:

Electronic Word-of-Mouth and Social Media

^aUniversity of Nebraska at Omaha, USA

^bAuburn University at Montgomery, USA

ISBN: 978-1-80071-598-1, eISBN: 978-1-80071-597-4

Publication date: 27 June 2022

Chang Bi, N. and Zhang, R. (2022), "Electronic Word-of-Mouth and Social Media", Lipschultz, J.H., Freberg, K. and Luttrell, R. (Ed.) The Emerald Handbook of Computer-Mediated Communication and Social Media, Emerald Publishing Limited, Leeds, pp. 37-50. https://doi.org/10.1108/978-1-80071-597-420221003

:

Emerald Publishing Limited