Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective
The Value of Design in Retail and Branding
ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0
Publication date: 10 June 2021
Citation
Petermans, A., Doucé, L. and Willems, K. (2021), "Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 209-219. https://doi.org/10.1108/978-1-80071-579-020211017
Publisher
:Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited