Local Collaboration in Retail Design: A Strategy for Localising Global Brands
The Value of Design in Retail and Branding
ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0
Publication date: 10 June 2021
Citation
Khan, Z. (2021), "Local Collaboration in Retail Design: A Strategy for Localising Global Brands", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 185-196. https://doi.org/10.1108/978-1-80071-579-020211015
Publisher
:Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited