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Exploring In-store Shopping Experiences and Resultant Purchasing Influence: An Autoethnographic Approach

Elizabeth Lloyd-Parkes

Jonathan H. Deacon

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Lloyd-Parkes, E. and Deacon, J.H. (2021), "Exploring In-store Shopping Experiences and Resultant Purchasing Influence: An Autoethnographic Approach", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 147-157. https://doi.org/10.1108/978-1-80071-579-020211012

Publisher

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Emerald Publishing Limited

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