Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth
The Value of Design in Retail and Branding
ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0
Publication date: 10 June 2021
Citation
Charles, E. and Marciniak, R. (2021), "Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 51-64. https://doi.org/10.1108/978-1-80071-579-020211005
Publisher
:Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited