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Conceptualising Customer Value in Physical Retail: A Marketing Perspective

Sara Leroi-Werelds

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Leroi-Werelds, S. (2021), "Conceptualising Customer Value in Physical Retail: A Marketing Perspective", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 9-24. https://doi.org/10.1108/978-1-80071-579-020211002

Publisher

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Emerald Publishing Limited

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