Reviving Tourism in India Post COVID-19 Pandemic: Role of Tourism Education and Training

Abstract

Purpose: This study purposes to explore the numerous factors that had affected the tourism industry during the novel coronavirus outbreak in India. It also discusses the guidelines, directives and measures proposed by reputed agencies and organisations on the importance of education and training of the staff and consumers to boost their confidence in travelling and enhance their re-visit and re-purchase intentions.

Design/Methodology/Approach: A comprehensive literature review of the directives, guidelines and measures proposed by World Health Organization (WHO), Food safety and standards Authority of India (FSSAI), Federation of Hotel and Restaurant Association of India (FHRAI) will be done to explore the possibilities that are emerging for the revival of the hospitality industry in India, especially through education and training.

Results: This study based on the review of literature discussed the various guidelines on safety and hygiene concerning COVID-19 based on the different sub-sectors of the entire tourism industry (Accommodation, Airlines and Attractions) including areas where their implementation is required, for example, guest handling at front of the house areas, receiving and material handling, guest rooms, restaurants, kitchens, room service, linen handling, customer handling in airlines and airports and guest transportation.

Originality: This study will be useful for the stakeholders in tourism to re-draft their standard operating procedures to thrive back and instil trust amongst the tourists related to their safe and healthy stay at the hotels. It will also help the stakeholders to appropriately train their employees and give their guests an unforgettable and safe inclusive hotel experience.

Citation

Gupta, V. and Sahu, G. (2021), "Reviving Tourism in India Post COVID-19 Pandemic: Role of Tourism Education and Training", Gowreesunkar, V.G., Maingi, S.W., Roy, H. and Micera, R. (Ed.) Tourism Destination Management in a Post-Pandemic Context (Tourism Security-Safety and Post Conflict Destinations), Emerald Publishing Limited, Leeds, pp. 303-314. https://doi.org/10.1108/978-1-80071-511-020211021