Introduction to the Landscape of Creative Industries in Africa

Abstract

The rich history and cultural heritage in Africa have been arguably a missed opportunity, which the region is now seeking to leverage following many years of neglect. Evidently, a new direction of travel is warranted, especially as far as the creative economy of Africa is concerned. This chapter provides a background at-a-glance insight into what may seem like disparate fields – that is, international business and the creative industries – bridging them into a single narrative. This fusion is also, in a pioneering effort, taken from the purview of Africa.

Citation

Madichie, N.O. and Hinson, R.E. (2022), "Introduction to the Landscape of Creative Industries in Africa", The Creative Industries and International Business Development in Africa, Emerald Publishing Limited, Leeds, pp. 3-12. https://doi.org/10.1108/978-1-80071-302-420211001