Do Libraries Need to Market Their Services and Resources?

Abstract

Marketing concept is being widely used in all disciplines including library and Information Science domain for disseminating the services, resources and products to the target audiences. Thus, this study aims to define the marketing concept and how libraries can do marketing of their services, resources and products using marketing techniques and tools, such as 7Ps of the marketing mix. This study further pointed out the important internet resources available freely on the marketing of library services on the Internet which can be used by library and Information Science professionals with regard to getting the ideas how to market the library services and resources to the targeted users.

Citation

Kaushik, A. and Pandey, S. (2021), "Do Libraries Need to Market Their Services and Resources?", Chigwada, J.P. and Nwaohiri, N.M. (Ed.) Examining the impact of industry 4.0 on academic libraries, Emerald Publishing Limited, Leeds, pp. 201-213. https://doi.org/10.1108/978-1-80043-656-520201023