Creating Shared Value for Social Initiatives and Shared Purpose

Abstract

A full and adequate Systematic Quantitative Literature Research Analysis of the academic literature and research on creating shared value (CSV) is long overdue. This chapter commences this process by introducing some of the academic literature currently on CSV and examining the strengths and weaknesses of this literature, while identifying gaps for future research. The chapter builds on current academic literature to include writing and research from the business community in an attempt to make this chapter both topical and accessible to anyone interested in CSV, including practitioners interested in implementing these types of projects as direct CSV projects or as part of already existing CSR strategy. It is expected that the inclusion of this type of business literature will add value to academic research going forward. The Appendix brings the chapter together by presenting examples of a variety of CSV case studies to provide ideas for future project implementation and opportunities for future research in both implementation and measurement.

Citation

Munro, V. (2020), "Creating Shared Value for Social Initiatives and Shared Purpose", CSR for Purpose, Shared Value and Deep Transformation, Emerald Publishing Limited, Leeds, pp. 119-159. https://doi.org/10.1108/978-1-80043-035-820200007