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Connecting with the Right Audiences for a Better Impact – Imperatives of the Influencer Marketing

ISBN: 978-1-78973-438-6, eISBN: 978-1-78973-437-9

Publication date: 11 October 2019

Citation

Bochenek, L.M. (2019), "Connecting with the Right Audiences for a Better Impact – Imperatives of the Influencer Marketing", Advocacy and Organizational Engagement, Emerald Publishing Limited, Leeds, pp. 91-110. https://doi.org/10.1108/978-1-78973-437-920191006

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Emerald Publishing Limited

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