Growth-oriented Women Entrepreneurs: Strategies for Raising Money
Go-to-Market Strategies for Women Entrepreneurs
ISBN: 978-1-78973-290-0, eISBN: 978-1-78973-289-4
Publication date: 6 September 2019
Abstract
The identification, access, and acquisition of financial resources are critical to the growth of any entrepreneurial venture. To perform better, growth-oriented women entrepreneurs need financial resources. Unfortunately, obtaining financial resources is a greater obstacle for women entrepreneurs than for men entrepreneurs. This chapter considers three different options for growth financing: crowdfunding, angel financing, and venture capital. Suggested strategies for women entrepreneurs seeking to raise money are also offered.
Keywords
Citation
Brush, C. (2019), "Growth-oriented Women Entrepreneurs: Strategies for Raising Money", Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, Leeds, pp. 271-281. https://doi.org/10.1108/978-1-78973-289-420191031
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited