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Brand Matters: Leveraging the Power of Personal Branding to Achieve Professional Success

Go-to-Market Strategies for Women Entrepreneurs

ISBN: 978-1-78973-290-0, eISBN: 978-1-78973-289-4

Publication date: 6 September 2019

Abstract

Too often, we take for granted first impressions and how others perceive us; however, such perceptions frequently form the basis for entrepreneurial success. Your personal brand is bound to exist – whether you create it explicitly or whether it is created implicitly for you. As we grow our businesses as entrepreneurs, brand equity (the market valuation of a brand) becomes our greatest asset. This chapter will explain the value of a personal brand promise, demonstrate how to create a perfect pitch narrative, and examine tools such as LinkedIn and YouTube that can be leveraged to achieve professional success.

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Acknowledgements

Acknowledgments

My sincere appreciation to Brianna Mayer, who provided vital support with the research and development for this chapter. Perhaps most importantly, Brianna was an inspiration throughout the writing process, as an amazing graduate student with an entrepreneurial mindset who will soon be starting her own career journey as a consultant.

Citation

Edmiston, D. (2019), "Brand Matters: Leveraging the Power of Personal Branding to Achieve Professional Success", Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, Leeds, pp. 261-270. https://doi.org/10.1108/978-1-78973-289-420191030

Publisher

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Emerald Publishing Limited