How Entrepreneurship Solves Women’s Ambition Problem

Abstract

Why do women’s ambitions wane? After an historic 50-year climb to unprecedented educational and career heights, many best-selling books, viral articles, and research studies are telling us that the aspirations and confidence of today’s women often abate. These readings offer explanations such as workplace biases and family responsibilities for the ebb of ambition; yet, all fail to identify the underlying unifying problem that explains choices women make to step off the upward fast tracks in favor of different work and life paths. The problem is that the workplace is not a reliable site of recognition for women. Without the positive feedback of appropriate recognition from an appreciative community, women’s ambitions and the intensity with which they are pursued tilt elsewhere. Women’s movement into and embrace of entrepreneurship provide a clear illustration of one way women are designing the workplace to support the maintenance of their ambitions.

Citation

Fondas, N. (2019), "How Entrepreneurship Solves Women’s Ambition Problem", Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, Leeds, pp. 231-238. https://doi.org/10.1108/978-1-78973-289-420191028